February 9, 2006
Apple cuts iPod Shuffle price, adds 1-GB Nano
SAN FRANCISCO (Reuters) - Apple Computer Inc. on Tuesday cut the price of its cheapest digital music player, the iPod Shuffle, and launched a smaller-capacity version of its mid-priced iPod Nano.
The move by Apple, which has 70 percent of the U.S. digital music player market, is aimed at further consolidating a market that it leads, Apple executives said. The company also said it has now sold 12 million videos on its iTunes online store.
"By making it even more affordable, we want to continue to grow and enlarge the market," said Greg Joswiak, head of iPod product marketing, in a telephone interview.
Cupertino, California,-based Apple said the 512-megabyte Shuffle will now sell for $69, down from $99 previously. The 1-gigabyte model will sell for $99, down from $129.
The 512-megabyte version holds about 120 songs.
The new 1-gigabyte Nano, the sleek iPod model that won rave reviews from critics and consumers when it was introduced last September, was priced at $149.
Read more: Apple cuts iPod Shuffle price, adds 1-GB Nano - Yahoo! News
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BLAST FROM THE PAST! Links to entries with similar content, maybe...
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